World Bicycle Relief

World Bicycle Relief #ThisIsNotABike Campaign

“For many people around the world, the bicycle is a crucial form of life-changing transportation. It can meant the difference between getting to school, seeing a doctor, and making a living – or not”. 

World Bicycle Relief is a not-for-profit organization that is dedicated to mobilizing people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by designing, manufacturing and distributing high quality bicycles that withstand the challenging terrain and conditions in rural Africa. This month marks bike month and World Bicycle Relief has launched a new campaign called “This is Not a Bike” to help promote the importance of the bicycles as a mode of transportation that changes people lives.

In honor of this cool campaign, I am featuring a guest post written by Ruth-Anne Renaud the Director of Global Marketing at World Bicycle Relief. 

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