Given the scale of trauma caused by the genocide, Rwanda has indicated that however thin the hope of a community can be, a hero always emerges. Although no one can dare claim that it is now a perfect state, and that no more work is needed, Rwanda has risen from the ashes as a model of truth and reconciliation. – Wole Soyinka

Where were you in 1994 during the Rwandan genocide and do you remember what you thought about it? I clearly remember where I was at that time. I was a student completing the last year of college at the University of Wisconsin. The world was my oyster. Nothing could stop me. Of course I’d heard the news of Rwanda and the mass killings but at twenty-two years old, I could hardly relate. It felt surreal and far, far away from the carefree lifestyle I had as a student in Madison, Wisconsin.

It wasn’t until years later when I began to follow my passion for international affairs and travel that I watched the tragic 2004 film Hotel Rwanda and read the 2009 novel by Gaile Parkin “Baking Cakes in Kigali” that I began to truly contemplate the sheer tragedy and horror of what surpassed in Rwanda. Even today, it is hard to believe that in just three months, nearly a million people, 20% of Rwanda’s population, was massacred when tribal hatred between the Hutus and Tutsis turned into ethnic slaughter. It was unimaginable. Neighbor killed neighbor in one of the worst genocides in human history.

Like in most cases with war and tragedy, women and children were the most severely impacted by the genocide. After the violence ended, many Rwandan women found themselves thrust into the unfamiliar role of being sole breadwinners for their families since their husbands, fathers and sons had been killed. Others saw their husbands jailed for committing unspeakable atrocities. If women were going to survive, it was up to them to take action and do whatever they could to improve their lives for their children.

After the genocide, Rwanda was looking for ways to move forward and many women embraced opportunities that would help them heal. It was around this time that an American woman named Willa Shalit, a social entrepreneur, artist and activist, visited Rwanda and vowed to make a difference to help the Rwandan women. She noticed that weaving beautiful baskets has been a part of Rwanda’s culture for centuries and that perhaps this tradition could become a way forward towards peace and reconciliation.

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In 2005 Shalit showed the baskets to executives at Macy’s (one of America’s largest retailers) who committed to sell the baskets through a program called Rwanda Path to Peace. Like her counterpart Macy’s Heart of Haiti (which I had the honor of seeing for myself last February), Rwanda Path to Peace is a trade not aid program that is not a charity but a business initiative. Women from both sides of the ethnic divide have come together to weave baskets,creating an industry supporting thousands of Rwandan women and their families. It has had a huge impact on the community lifting the women and their families out of poverty and giving them sustainable hope for the future.

Each Macy's Path of Peace basket comes with a story.

Each Macy’s Path of Peace basket comes with a story.

Today Rwanda Path to Peace program is now the longest-lasting program of its kind, impacting thousands of women throughout Rwanda, their families and communities. Macy’s just celebrated their 10-year anniversary this month of the Rwanda Path to Peace program and thankfully many weavers today have seen huge improvements in their lives as well as progress towards reconciliation.

The weaving of the baskets is an extraordinarily intricate process that has been practiced for centuries in Rwanda. Each design is unique and painstakingly crafted from sisal and grass by women who learned to weave from their aunts, mothers and grandmothers.

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Here is a short video, which demonstrates the process of making the baskets:

It is amazing to me how incredibly beautiful each basket is and how an idea as simple as weaving a basket can change a person’s life. It’s hard to imagine the journey the baskets and the women who make them have followed and the hardships they have faced. In a sense, each basket created and sold represents a journey towards peace and hope.

Ruth’s story:

Ruth Dusabimana describes how weaving baskets for Macy’s Rwanda Path to Peace has transformed her life. She says, “After the (Rwandan) genocide we did not have clothes and were poor.The baskets make me proud.” Ruth was able to buy a cow, build a home and pay school fees for her son. “Because of weaving, I’m a totally different person.”

What I truly love is that every basket you purchase makes a difference in the life of one of the weavers. Not only are they beautiful, they are life-changing and there is no greater gift than gifts that give back.

To learn more about Macy’s Path to Peace Program, click here.

To purchase a basket, click here. Macy’s is celebrating the 10-year anniversary to Rwanda Path to Peace program with a commemorative basket, woven to represent 10 years of peace and prosperity. It is a beautiful addition to the collection.

This post is sponsored by Everywhere Agency who I’ve worked with on the Heart of Haiti program. I received a free Path to Peace basket in compensation for my post; however, all thoughts and opinions expressed are my own.



  1. For another view of a way to change a country, watch “Rising from Ashes”, about bringing bike racing to Rwanda. It’s on Netflix and a beautiful movie. Thanks for sharing this, Nicole.


  2. I know this is not exactly on the topic of Macy’s program, but there is an incredible book about the Rwandan genocide called Left to Tell by Immaculée Ilibagiza. It’s a short, quick read and presents an (almost inconceivable) individual example of the forgiveness and reconciliation that many in Rwanda have embraced in the aftermath of the genocide. I love this type of program that provides a market for goods versus a handout; thanks for highlighting it!

      1. Well, I guess it fits in terms of its being about Rwanda! I just didn’t want to hijack your message by throwing a book recommendation in there!

      2. I love book recommendations on everything and I think it fits exactly into the message for if someone wants to learn more about Rwanda, what happened and how they can help out. So please recommend away! 😌

  3. I’m so in awe of grass roots people like Willa Shalit, and you! who really make a difference in the lives of marginalised people. And I’m seriously impressed by Maceys. I’t not often you find a big company that cares so much.

    1. Yes I agree that simple ideas like Path to Peace can really change people’s lives and I hope more big company’s seriously consider the value and importance of giving back. It’s not just about the profits right?!😄

  4. Your posts always amaze me and this one is no different. It’s great to see a travel writer touch upon more than just there destinations. The mix international scope and spirituality is what makes this one of my favorite blogs I read I love that you addressed something real here … keep doing your thing.

    1. Thank you so much for this lovely compliment! A great way to start my day. This means I’m doing what I’ve set out to do. Sometimes I question it because not a lot of other travel bloggers include social good but I am very passionate about sharing what I learn. I know that awareness is what will truly make change and we as travelers are so incredibly fortunate to be able to travel as well as have an education, clean water, food, electricity and peace. Thanks so much for encouraging me to follow my passion! I spend a lot of time on my blog and it is all a labor of love. I’m glad that you enjoy it! 😊

  5. Those baskets are beautiful. I have kind of been down on Macy’s ever since they took over and rebranded Marshall Fields (ridiculous, but true) but all is forgiven after reading this article. How cool to seem them supporting entrepreneurs in ravaged areas like Rwanda and Haiti and giving the local artisans a chance at a better life. Of course, it is good business I guess. Those baskets are beautiful. I think I will be ‘gifting’ a few of them this holiday season.

    1. Ha Ha…for me it was first “Daytons” than “Marshall Fields” and then “Macys!”. So many name changes but yes I agree they are doing some absolutely fabulous stuff. 🙂

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