Thirdeyemom

Buy (RED) and Help Achieve “The Beginning of the End of AIDS”

The ONE Campaign, an advocacy group who works tirelessly to end extreme poverty, yesterday launched “2013 AIDS Report: The Beginning of the End? Tracking Global Commitments on AIDS, Volume 2 in time for World AIDS Day on December 1.  Over the last few decades, we have made tremendous progress towards fighting AIDS and for the first time ever we are at a global tipping point: When the number of new HIV infections is surpassed by the number of people newly added to treatment meaning “The beginning of the end of AIDS”.  Furthermore, we now can begin to talk about AIDS on a country by country basis within Africa. There are 16 countries within Africa who have already reached the beginning of the end of AIDS, a huge accomplishment.

AIDS_Report_Infographic_800px_wide1

One of the primary ways for tackling AIDS has been through the use of antriretrovirals which prevent the transmission of HIV from mother to child. For a mere $0.40 a day, an HIV/AIDS infected mother can be treated with antiretrovirals which provides a 98% chance of stopping the transmission from mother to child during birth.

We are so close to achieving an AIDS-free generation:

In 2010, 1000 babies were born every day with HIV.  Today, that number is down to 700. With action and urgency we can get that number to ZERO.

A major funding source for ending AIDS comes from The Global Fund to Fight AIDS, Tuberculosis and Malaria which saves 100,000 lives a month. The ONE Campaign’s (RED) division works to eliminate AIDS through consumer activism by partnering with some of the world’s leading brands to offer a changing collection of  iconic (RED) products. With the purchase of each (RED) product 100 % of the money raised is donated to The Global Fund. Thanks to (RED) Partners and Events over $215 million has been raised for the Global Fund, helping fund HIV/AIDS grants that have supported over 14 million people.

Be sure to check out all (RED) products on fab.com and see the Holiday 2013 Product (RED) Gift Guide.

Be sure to check out all (RED) products on fab.com and see the Holiday 2013 Product (RED) Gift Guide.

Just in time for the holidays and World AIDS Day, (RED) has launched six exciting new partnerships to help raise money for the Global Fund to end AIDS. Here is a brief look into these unique, gifts that give back.

  1. “DANCE (RED) SAVES LIVES2: Last year, this collection of amazing dance music from around the world hit the #1 spot on iTunes Dance Chart in 33 countries and is bound to be a great seller again this year. Released on 11/25, DANCE (RED), SAVE LIVES2 is a brand new compilation album featuring the world’s biggest dance artists and huge names from the world of pop. It features 24 tracks – with new tracks and exclusive remixes. The album features tracks from artists such as Katy Perry, Tommy Trash, Empire of The Sun, Calvin Harris, Tiësto, Coldplay, Swedish House Mafia, Robin Thicke and Martin Solveig.

    The album costs $9.99 and is available at iTunes. ALL proceeds from the album go directly to the Global Fund to fight AIDS on the ground in Africa. Available at iTunes.

    Screen Shot 2013-11-26 at 12.53.58 PM Screen Shot 2013-11-26 at 12.57.07 PM

  2. Live Nation Entertainment:

    From Nov 4-Dec. 15, Live Nation Entertainment will help raise funds for (RED) through a $5 contribution campaign via www.Ticketmaster.com and www.LiveNation.com, as well as through a company contribution for downloading their free apps from Nov 4-30.

    Screen Shot 2013-11-26 at 12.57.35 PM

  3. Kidrobot: The premier creator of limited edition art toys, signature apparel and pop culture accessories – has joined forces with Keith Haring Studio in a formidable collaboration to combat AIDS in Africa through the wonders and power of art. Available in stores and at www.kidrobot.com/ShopAll/Brands/RED  Screen Shot 2013-11-26 at 12.58.21 PM
  4. Jonathan Adler: Debuting the (PRODUCT) RED Special Edition Tomato Pop Candle, featuring a crisp and clean garden scent and bold new exclusive (RED) packaging. Available in-stores and online at jonathanadler.com/product- RED from 11/24-2014. Screen Shot 2013-11-26 at 12.59.07 PM
  5. Theory Special Edition Clothing: Theory, known for their simple design philosophy, clean silhouettes, quailty, craftsmanship and fit, has partnered with (RED) to introduce the new (THEORY)RED collection, including some of Theory’s classic pieces featured in (RED)’s signature color. Available 12/1-31 worldwide in stores and at red.theory.comScreen Shot 2013-11-26 at 1.00.05 PM
  6. Sir Richards (RED) condoms: (RED) will be launching our first ever condom partnership to target millennials and consumers in a new way. This hip condom brand will be donating 5% of the proceeds from the (RED) pack to the Global Fund through the UNF in addition to their standard buy one-give one model (which currently focuses on distribution in Haiti). Available in stores and online at sirrichards.com.  The product will be featured prominently in CVS stores, Whole Foods, Fab.com and other retailers as well as online from December 1st through Valentine’s Day 2014.Screen Shot 2013-11-26 at 1.01.06 PM

Starting December 1st you can find many of your favorite (RED) products on the (FAB)RED store on fab.com. Make sure to place your orders by December 16th to qualify for holiday shipping!

Related posts:

Buy RED: A Powerful Way Consumers Can Support the End of AIDS

Tracking Global Commitments on AIDS, Volume 2 via ONE

Key Links:

8 comments

  1. This is a great post. I recently spent some time in Zimbabwe educating youths about HIV/AIDS and the options they have in avoidance of contracting and spreading the virus. I was overwhelmed with the knowledge of the local people, especially at the primary schools – at times I felt ignorant compared to a lot of the pupils! World Aids Day in Zim took place whilst I was there and over 2,500 people turned up, it was a great success and many people were tested to find out their status. I feel very passionate about spreading the word and doing anything I can to help getting to Zero.

  2. Love your advocacy, Nicole. If I were in a part of the planet where I could shop online and have something shipped without it costing a small life-savings, I would. I hope those who can will. These are fabulous gift ideas. Hope you and your family have a fabulous Thanksgiving!

    Hugs from Ecuador,
    Kathy

  3. Pingback: 2013 Holiday Guide: Gifts that Give Back | Thirdeyemom

Comments are closed.

%d bloggers like this: