This is a guest post written by Ruth-Anne Renaud who recently joined the team at World Bicycle Relief as director of global marketing. Her bio is located at the end of this post.
I distinctly remember the Christmas I received my first bike. It was sparkly blue, with a banana seat, training wheels and a basket. I knew it would take me everywhere once the snow melted. This fall, new memories have been imprinted on my heart on what it means to receive a bike.
Destination: Zambia, Africa. I had just started my new role as Director of Global Marketing at World Bicycle Relief (WBR) and I participated in one of our immersion trips called Africa Rides. Together with about a dozen supporters and partners – I spent a week learning how a bicycle can transform the lives of students, healthcare workers, entrepreneurs and their communities.
At the outset of the trip, we spent a day at WBR’s Zambia headquarters to learn about the scale of the bike distribution program, the criteria for selecting field partners and recipients, and the deliberate, yet simple rugged design of the innovative Buffalo Bike. In fact – we had to assemble our own Buffalo Bike.
It was a daunting task since I’m not particularly mechanically inclined. But I am proud to share – after a successful quality control check – I rode that bike over the next several days with our group of Africa Rides travelers visiting villages and schools. I physically experienced the searing mid-day heat, the distance and rugged dirt paths that felt like they were never quite going to end – to get to school, back home or to get water from an isolated well. I felt what it meant to be constantly chasing daylight.