Whole Planet Foundation’s Annual Prosperity Campaign

Win a trip to Mexico to see Whole Planet Foundation’s work! See details at bottom of post.

Whole Planet Foundation, the social good arm of US-based Whole Foods Market, launched their 8th Annual Prosperity Campaign last week. With the goal of alleviating poverty by providing microcredit in communities around the world that supply Whole Foods Market stores with products, this year’s Prosperity Campaign aims to raise enough money to help 250,000 people and runs from February 20-March 31st. The Prosperity Campaign is Whole Planet’s largest fundraising drive providing 80% of their revenue that is given back to their suppliers.

WPF_2014_Facebook Graphic_851x315

Global Non-Profit Organizations and Social Good Enterprises SOCIAL GOOD

Whole Planet Foundation: Giving back around the World

Whole Foods Market began as a small natural grocery store in Austin, Texas with a mission to sell meat and poultry free of growth hormones and antibiotics, unprocessed grains and cereals, and a wide variety of organic fruits and vegetables. Over time, Whole Foods Market expanded into other states and countries with its unique approach to offering whole foods while promoting environmental sustainability, local and international community service, and supporting employee happiness and excellence. Over the years, Whole Foods Market has grown into an international chain of natural food supermarkets operating over 340 stores in the United States, Canada, United Kingdom and Scotland.

Luciana - Brazil small

Luciana is a microentreprenuer from Sao Paulo, Brazil. She used her Whole Planet loan to start a business selling fruits and vegetables. Photo credit: Whole Planet Foundation/Evan Lambert.

Whole Foods Market just so happens to be one of my favorite places to grocery shop as it offers many organic and “real” foods, not all the processed garbage that has become a huge part of the American diet. Through the work I do as a social good blogger and advocate, I discovered that behind Whole Foods Market’s widely successfully business is a foundation that is doing some pretty amazing things to give back to the communities in which they source their products.

Gifts that Give Back Global Issues Poverty SOCIAL GOOD