During my visit to the Social Good Summit in New York City last month, I attended a meeting with a group of bloggers to learn more about (RED), a division of the ONE Campaign that works to eliminate AIDS through consumer activism. (RED) was founded in 2006 by Bono and Bobby Shriver as a way to engage people and businesses all over the world to fight the greatest challenge of our time – the fight to end AIDS.
(RED) partners with some of the world’s leading brands to offer a changing collection of iconic (RED) products triggering a unique way of consumer activism: With each purchase of a (RED) product 50% of the proceeds are donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria which saves 100,000 lives a month.
What is so exciting about (RED) is that they make it so incredibly easy for consumers to give back and support the fight of AIDS. Just simply purchasing a (RED) product starts the process of donating to The Global Fund and every single dollar donated to The Global Fund is donated on the ground meaning there is no overhead. Pretty amazing.
The (RED) Manifesto is a wonderful example at how organizations can inspire people to give back and make a difference in the world. Simply making a purchase of a (RED) product, can help save a person’s life.
So why is it important to fight HIV/AIDS and why now? Simply because we have never been so close to seeing an end of AIDS before. It is proven that antiretrovirals work. Today, over 6 million people are being effectively treated with antiretrovirals that have a 96% success rate in not transmitting the disease. With action and urgency, it is possible to see the end of the transmission of HIV from mothers to their newborns. We are so close to eradicating this horrible disease.
Fact: It is also estimated that nearly 30 million people have died from AIDS-related causes since the beginning of the epidemic (UNAID 2010 report).
Fact: AIDS remains a global epidemic infecting 2.7 million new people and claiming 2 million lives each year.
Topsy/AIDS Patient’s Dramatic Recovery from AIDS
An inspiring, one-minute video that was shown on World AIDS Day in 2011 marking the 30th anniversary of the discovery of AIDS.
I leave you with the story of Motselisi. (RED) first met Motselisi in the rural Nyakosoba Village in Lesotho when she was 11 months old, frail and weak without access to medication. Motselisi was put on anti-retroviral (ARV) medicine, and 90 days later, she had been brought back to life and was a healthy, happy baby. Hers is a true story of the Lazarus Effect and the life-saving power of HIV/AIDS treatment, treatment that costs around 40 cents a day in sub-Saharan Africa.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
December 1st marks World AIDS Day
Every year, in the days and weeks leading up to World AIDS Day on December 1st, (RED) partners with premiere artists and leading brands to shine a global spotlight on the epidemic. To date, (RED) has raised over $215 million for the elimination of AIDS.
Related Posts and Links:
World AIDS Day 21/1: The Beginning to the End of AIDS?
Philanthropy Friday: Buying (RED) via Another Jennifer