Whole Planet Foundation’s Annual Prosperity Campaign

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Whole Planet Foundation, the social good arm of US-based Whole Foods Market, launched their 8th Annual Prosperity Campaign last week. With the goal of alleviating poverty by providing microcredit in communities around the world that supply Whole Foods Market stores with products, this year’s Prosperity Campaign aims to raise enough money to help 250,000 people and runs from February 20-March 31st. The Prosperity Campaign is Whole Planet’s largest fundraising drive providing 80% of their revenue that is given back to their suppliers.

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