“When you truly are on purpose, the people, the opportunities and the resources you need will naturally gravitate toward you”.   -Jack Canfield

Have you ever had a dream that seemed impossible and almost crazy?  Kathy Wong, an entrepreneur from Australia did. After a career in business, Kathy came out of retirement to start a social enterprise named Moeloco which is a combination of two words, “Moe” derived from the Hawaiian word Moehani, meaning “dream” and “loco” is latin for “crazy”.

“Moeloco is my dream crazy. This dream began when I realized how disconnected humanity had become” says Kathy Wong, founder of Moeloco, a social enterprise dedicated to changing the lives of children living in extreme poverty. When Kathy learned that over 300 million children lack shoes, her entrepreneurial spirit and loving heart sprung to action and she founded Moeloco. Kathy chose flip-flops as her vehicle to fuel her social enterprise. In Australia and other parts of the world, flip-flops are a fun reminder of freedom and inspiration. Kathy jumped on that theme and designed each colorful flop-flop to leave a positive message in the sand such as “Be Happy” or “Love”.

Kathy’s mission is to build a heart-centered community who realize that their consumer dollar has enormous potential and power for positive social impact. Each purchase creates a ripple effect starting with the consumer and positively impacting the lives of underprivileged children and their community.

For each pair of flop-flops, Moeloco will donate one pair of covered canvas shoes to a child living in poverty through their collaboration with the Hope Foundation, an Ireland-based non-profit working to help the street and slum children living primarily in Kolkata, India. Each pair of donated shoes protects a chid’s feet, and also helps change their future by ensuring they can attend school.