Whole Planet Foundation, a non-profit run by Whole Foods Market, recently launched a new exciting initiative in the world of microfinancing. For the first time ever a donor can now give directly to specific projects around the globe which will give Whole Planet supporters an opportunity to choose exactly where their donation goes.

Tanzanian farmer assisted by BRAC and Whole Planet. Photo credit: Whole Planet Foundation

This month, Whole Planet is piloting a program in Tanzania where 68% of the population is lives on less than $1.25 a day. In Tanzania, Whole Planet has partnered with BRAC, Whole Planet will be able to empower micro entrepreneurs like Jackline to alleviate poverty in the region of Mbeya, where Theo Chocolate, sold in Whole Foods Market stores, is sourced. BRAC began working in Tanzania in 2006 by providing micro finance and small enterprise development programs in Tanzania to create opportunities for the poor in agriculture, livestock and poultry.