Have you ever dreamed of exploring rural India and making a difference? United for Hope is an international nonprofit that offers intrepid travelers the opportunity to discover the real India through their social tourism venture in Tirmasahun, India. Alongside their development work in education, social entrepreneurship and community programs, United for Hope’s social tourism is helping to truly transform the lives of both the villagers and the travelers who meet them.
Strategically located less than 30 minutes away from the popular tourist destination of Kushinagar (a famous Buddhist pilgrimage site) in the Uttar Pradesh region of India near Nepal is the tranquil village of Tirmasahun. Here tourists can enjoy the comforts of a guesthouse or do a day trip to the village through United for Hope’s social tourism program. This unique program is pioneering sustainable development and tourism in one of India’s poorest regions. During each visit, travelers will be able to embrace village life, enjoy a delicious home-cooked meal and experience meaningful cultural exchange, while also nurturing positive environmental and social impact in the community. The impact of these visits is powerful, creating a socioeconomic ripple effect throughout the entire community while also affording travelers a magical glimpse into rural Indian life.
I had the opportunity to interview United for Hope about their sustainable tourism project and here is what they had to say.
Tell me more about United for Hope.
United for Hope was founded by Tara McCartney in 2014 and is a registered tax-deductible NGO in Germany, France, India and the USA. Motivated by her love for development work and certainty that she has the skills to drive real change in rural India, Tara quit her corporate career to found United for Hope. The organisation launched its first pilot Smart Village in Tirmasahun, Kushinagar district (UP) in 2014. Just like in other areas of the world, rural populations here face a complex web of challenges: access to health, education and energy, income generation, lack of infrastructure, corruption, and bad governance. These aspects are all inter-connected and cannot be addressed separately. For this reason, after a process of testing, improving and learning, we developed a structured approach which aims to tackle all these issues.
Tell me a little more about Tara’s background.
Tara McCartney is an ex-corporate manager turned social entrepreneur with multiple projects and companies based out of India. From basic services for the rural poor such as water, solar energy and clean cooking stoves via her non-profit United for Hope and its partner for-profit, Shakti Empowerment Solutions to sustainable farming and dignified working conditions for farm labours via Grow Good Farms to ethical textile production for European retailers through her full service agency, Fairfactia, Tara has an in-depth knowledge of the challenges and the opportunities of social entrepreneurship in India. She has extensive experience in holding workshops, giving presentations, contributing to panel discussions and speaking to the media. Tara also works as a consultant for other international agencies.