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GOOD Travel: Transforming the Tourism Industry into a Force for Good

Did you know that tourism is one of the largest industries in the world, employing 1 in 11 people and generating US $7.2 trillion annually? Imagine what can happen if we harness this powerful, global force with positive social, economic and environmental impact in the communities around the world we travel to. That is the vision and mission behind GOOD Travel, a social enterprise focused on changing the face and experience of travel in an effort to create a better world for all.

If you believe in having a positive impact on the places you visit, connecting with the communities you meet and learning through your journey, then GOOD Travel has the perfect trip for you.

I had the opportunity to talk with Eliza Raymond, one of the Co-Founders and the Director of Operations at GOOD Travel. Here is what she has to say.

When were you founded, by who and why? 

GOOD Travel was founded in 2013 by four women from Peru, USA, South Africa and New Zealand. Our vision is to transform the tourism industry into a force for GOOD. We believe that change needs to happen at a variety of levels for this to be achieved – our focus is on travelers. 
 

A Booking.com report concluded that while 46% of global travelers consider themselves a sustainable traveler, only 5% of travelers believe it is easy to travel sustainably. GOOD Travel exists to directly address this gap and to make it easier for travelers to have a positive social, economic and environmental impact on the places they visit. We do this through our GOOD tours as well as advocacy, research and events focused on influencing tourist behavior for GOOD. Our tours are carefully researched and designed to create unique, impactful and transformative experiences for travelers to have a positive impact on the destination being visited.

What is your mission?

Our mission is to inspire and empower travelers to have a positive social, economic and environmental impact on the places they visit.

What are five of your best trips?

Iceland

Iceland, September 23rd-28th, 2019– Discover stunning waterfalls and glaciers, support one of the world’s first eco-villages, explore your creativity with artist Baron Wright and experience Iceland’s famous (and secret!) lagoons. 

Good Travel Iceland

In Iceland, we’ll explore stunning waterfalls, national parks and glaciers. Photo Credit: Traveller of GOOD Travel

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